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With those concerns in mind, the process of creating a league that meets all four expectations began. Used as a model, other leagues in several different sports were dissected and what fit the goals, kept, the rest simply discarded without further thought.
The game of indoor football has seen an explosion in growth. Over the last three years, three new leagues have emerged. There are 50+ franchises currently playing similar versions of the indoor football game across the United States. This does not include figures from the Arena Football League and the AF2.
The PIFL listened to the demands of owners, players, fans and sponsors to see a league that is professional in structure, innovative in its approach to growth and partnerships, fan friendly and in it for the long haul.
The PIFL will satisfy market demand for integrity and accountability in professional indoor football. The primary goal of the PIFL is to be an affordable alternative to existing leagues and to provide professional assistance to its franchises. The PIFL will exist for its franchises and aid in the development of successful owners, staffs and players.
The PIFL will consist of qualified staff members who are committed to success, both on and off the field. The staff is an experienced sales and promotions team, an experienced scouting and player development firm and an accounting firm with the highest integrity.
This was not an overnight, nor an easy process. It was one that required much time and patience to create a league that was without compromise in meeting the initial goals. We believe the finished product will become the leader others only hope to be.
There is no such thing as a perfect league but, we believe what we offer in the Professional Indoor Football League is as fair and as near perfect as a league can be. Our vision is to be the best.
Sincerely,
Chris Simpson
Executive Director – PIFL-“The League of Dreams”
Cell: (520) 331-1079
Email: cssimpson41@cox.net
Web Site: http://piflfootball.com/
PROFESSIONAL INDOOR FOOTBALL LEAGUE
Executive Summary
Introduction
Developed to introduce potential investors to the possibilities of investing in the Professional Indoor Football League and assist in raising equity capital in the amount of $250,000. These funds are to be used as start-up and operational capital for the Professional Indoor Football League (PIFL).
The PIFL
The PIFL will be known, and marketed, as the Professional Indoor Football League. The operations will begin in July of 2006 as a Limited Liability Corporation (LLC). The PIFL’s first season of play will begin in April of 2007. The main focus for development and expansion will be the regions west of the Mississippi. The PIFL’s operating budget for its first season will be approximately $350,000 and will increase the next season based upon demand.
The PIFL will provide stability, growth and organization that enhance the opportunity to make owning a franchise a profitable venture. The field is 50 yards long with eight yard wide end zones. There are eight players to each side of the ball. The average combined score is 80 points per game and it is a fast paced, action packed, and intense brand of football.
The PIFL will generate most of its revenue through an aggressive national marketing plan. Secondary revenues will be generated through new franchise fees and monthly franchise dues
Concept & Market Niche
The PIFL will satisfy market demand for integrity and accountability for professional indoor football. The primary goal of the PIFL is to be an affordable alternative to existing leagues and to provide professional assistance to its franchises. The PIFL will exist for its franchises and aid in the development of successful owners, staffs and players.
The PIFL will consist of qualified staff that is committed to success, both on and off the field. The staff consists of experienced sales and promotions team, an experience scouting and player development firm and an accounting firm with the highest integrity.
Expansion will be deliberate and purposeful. Only markets that can support such a venture will be looked at. Only owners with a high sense of integrity and available assets will be considered. The proper checks and balances will be in place to assure fairness and success in this venture.
Marketing
Most of our revenues will come from National Corporate Sponsorships. Additional revenues will come from new franchise fees and monthly dues for each of the participating franchises. Our long term goal is to gain additional revenues through TV and radio broadcast rights.
We will launch the marketing of the PIFL with a presentation of the league through a media conference. Immediately following the media presentation, we will launch advertising campaigns through radio, television, outdoor signage and print media, as will as mass mailings of season ticket information. In addition, we will begin the process of bring existing, as well as new, markets into the league.
We already have $500,000 worth of sponsorships verbally committed to the PIFL should the operating capital become available.
Milestones
What we’ve accomplished so far:
We are poised to take the following steps:
Financial/Returns on Investment:
We are confident, combined with our resources and competence that it is realistic to expect the PIFL to operate profitably within two years of its implementation. There are three options that potential investors can consider:
Option 1.) Invest with the assumption that this is a short term venture with minimal return on investment. Additional steps are being taken to ensure cash flow for variables that may arise. These steps are also being taken to reduce the risks of the investors and the probability of returning the investment following the first year of operations.
Option 2.) Invest with the assumption that this is a mid to long term venture. It is reasonable to expect the PIFL to be profitable and/or operate independently of additional investments within its first two years of operations. For a maximum return on investment it is recommended that initial investors maintain their investments for a minimum of two.
Option 3.) Invest with the assumption that this is a long term venture and as a vested owner of the league. It is reasonable to expect the PIFL to be profitable and/or operate independently of additional investments within its first two years of operations.
PIFL Rate of Return on Investment
|
INVESTMENT |
TERMS |
ANNUAL PAYOUT |
TOTAL PAYOUT |
PROFIT |
|
$50,000 |
1 Year |
$65,000 |
$65,000 |
$15,000 |
|
$100,000 |
2 Years |
$65,000 |
$130,000 |
$30,000 |
|
$150,000 |
3 Years |
$70,000 |
$210,000 |
$60,000 |
|
$200,000 |
4 Years |
$70,000 |
$280,000 |
$80,000 |
|
$250,000 |
5 years |
$75,000 |
$375,000 |
$125,000 |
Those seriously interested in pursuing an investment in the PIFL can discuss those steps and explore revenue sharing possibilities. All terms of funding are open to negotiations, including percentage of ownership, as well as desired returns on investment. Deadline for commitment to this venture is July 31, 2006.
The time frame is tight, but feasible. We will operate a tight ship the first season due to the amount of time we have to secure franchises, implement marketing and drive sales prior to the 2007 season.
For any additional inquiries please contact:
Chris Simpson
Executive Director – PIFL-“The League of Dreams”
Cell: (520) 331-1079
Email: cssimpson41@cox.net