Sports 1 Marketing will offer services for corporate or event clients with athletes and coaches to formulate advertising and sponsorship campaigns.

“Starting this business is something that I’ve been thinking about doing for quite some time, and I am confident that both the timing and the sports business environment are properly aligned,” said Moon.

Moon chose the name Sports 1 to mirror the uniform number he wore as a college football player with the University of Washington and as a professional. He played six seasons with the Canadian Football League’s Edmonton Eskimos before joining the National Football League’s Houston Oilers, where he played from 1984-1993. He retired in 2000 and was inducted into the Pro Football Hall of Fame in 2005.

Added Meltzer, “I am delighted to be joining forces with one of the greatest players, community activists and businessmen in recent NFL annals,” said Meltzer.

Moon, who had worked as a broadcaster for Seattle Seahawks games last season, signed a deal in April to promote a California energy drink, FITT Energy with Reservatrol, which is featured on the new Sports 1 Marketing Web site.