William A. Appleton, Jr., Esquire


William Appleton is an accomplished sports attorney committed to providing elite representation to the professional athlete. A former collegiate athlete and graduate of UCLA, Mr. Appleton attended law school with one goal in mind, becoming a competent and respected sports attorney who defines his success by the quality representation provided to the athlete. Mr. Appleton graduated with honors from Marquette University Law School, earning a special certification in sports law from the National Sports Law Institute, widely recognized as the premier sports law program in the nation. While attending Marquette, he was a senior member of the editorial staff of the Marquette Sports Law Review and earned national CALI academic awards in Amateur Sports Law and International and Comparative Sports Law. Mr. Appleton specifically tailored his law school curriculum to acquire the skill set required in the sports representation industry, successfully completing courses and workshops in sports law, tax law, business entity formation, and professional sports contract negotiation. Mr. Appleton's professional career is no less impressive. He interned with the Milwaukee Brewers legal department, working on legal issues specific to stadium naming rights and international taxation of professional athletes, and the Stadium Operations department of the Ft Myers Miracle, Single A affiliate to the Minnesota Twins. Mr. Appleton worked as a special assistant to both the Assistant Director and Director of the National Sports Law Institute. In addition, Mr. Appleton served as assistant to the Chairman of the NCAA Competitive Safeguards and Medical Aspects in Sport, which serves as the NCAA's drug testing appeals committee. In this capacity, he prepared legal memorandum utilized in the rules review process and obtained specialized knowledge specific to the procedural and legal issues regarding drug testing for performance enhancing drugs.


UCLA (BA) Marquette University Law School (JD) National Sports Law Institute (Certificate of Sports Law)

Career Info

UCLA (BA) Marquette University Law School (JD) National Sports Law Institute (Certificate of Sports Law)


NFLPA Certified Contract Advisor CFLPA Registered Agent UFL Registered Agent Boxing/Mixed Martial Arts Management and Promotion Appleton Sports Management operates in strict compliance with all state and federal laws regulating athlete agents.

Marketing Information

MARKETING & ENDORSEMENTS Sponsorship solicitation Licensing and Merchandising agreements Broadcast Multimedia Personal appearances and speaking engagements Autograph signings Sports memorabilia opportunities Customized endorsement press kit Internet opportunities custom website development Press release management

Services Offered

  • Contract Negotiations
  • Endorsements
  • Financial Planning
  • Insurance Planning
  • Legal Services
  • Marketing
  • MMA
  • Personal Athletic Training
  • Post-Career Planning
  • Tax Preparation
  • Team Placement
  • Tryouts

Mission Statement

ASM is an international full-service sports management firm passionate about providing peerless support and excellent service to our exceptional clientele. We specialize in NFL Combine training, MLB and NFL draft preparation, contract negotiation, expert legal services, marketing, endorsements, community interests, charitable relations and lifestyle management. ASM is also among the very few in a highly select network of sports law agencies offering specialized legal services for athlete drug testing issues At Appleton Sports Management, we help athletes realize their dreams, manage their careers, and invest in their futures. We provide our clients with the best service in the industry. Just like you, we dare to be remarkable.



Other Info/Comments

ASM is among the very few in a highly select network of sports law agencies offering specialized legal services for athlete drug testing issues

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