The player chosen at Dallas will win a trip to Australia and be mentored by the likes of AIS-AFL Academy coach Jason McCartney, Hawthorn great Robert DiPierdomenico, Geelong star Jimmy Bartel and Cats assistant coach Brenton Sanderson.
The player will also be invited to the 2010 AFL Rookie Draft Camp.
AFL general manager of game development David Matthews said the AFL was committed to expanding its recruiting base for players, both across Australia and overseas.
“Our experience in countries South Africa and Ireland tells us there are many talented athletes who can play Australian football. It is just a question of identifying that talent, and this is what these trials in the US are all about,” he said.
AFL chief executive Andrew Demetriou has endorsed Gladovic in a promotional video.
“I want you to bring me an American footy star,” he said.
Gladovic is optimistic about finding a future AFL player, although he acknowledges it will take time.
“It’s not like they are going to walk into the AFL,” Gladovic told AAP.
“It will take a lot of hard work, but what better way to raise the AFL’s profile than to have an American drafted into the AFL.
“It will create curiosity in the US and create an American fanbase.”
Gladovic also plans to turn the event into a reality TV show titled ‘American Footy Star’.
Already, there is an American on an AFL list, with Collingwood rookie Seamus McNamara joining the club late last year on a two-year international scholarship.
Former Canadian rugby international Mike Pyke is now with the Swans, while Lions rookie Sean Yoshiura, recruited from Mt Gravatt, was born in Japan.
Several Irish players are now in the AFL. They include Tadhg Kennelly and Chris McKaigue from Sydney Swans, Carlton pair Setanta O’hAilpin and Zach Tuohy, Brisbane Lions duo Pearce Hanley and Niall McKeever, Michael Quinn (Essendon), Tommy Walsh (St Kilda), Brian Donnelly (Adelaide), Conor Meredith (North Melbourne) and Jamie O’Reilly (Richmond).